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VR has been around for many years but, disappointingly, has failed to live up to its own expectations. With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived. VR will likely impact every major industry including gaming, education, healthcare, fitness, eCommerce, social, mobile, entertainment, technology and travel to name a few.

In addition, we feel that VR will have a significant impact on the market research and consumer insights space—think about what it would be like to conduct a focus group in a virtual environment without ever leaving the office, conducting concept test, ad-tests or study shopping behavior all within a virtual space, streaming your pilot tv show, movie or ad all within a virtual cinema—the possibilities are endless!

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